Overview
Logo Design
Brand Identity
Packaging Design
The Project
A new logo identity was created for the GOKA brand, which produces Belgian waffles (galette congolaise) using a closely guarded family recipe. The objective was to develop a friendly and inclusive logo that would attract interest, spark diversity, and facilitate connections among individuals from diverse backgrounds through the shared enjoyment of baked goods.
The What & Why
Create a brand new logo identity for GOKA to stand out in a saturated food market. The logo identity is to be used across a wide range of media including online, print and social media.
The Feel & Tone
Friendly – Inclusive – Diversity- Colorful – Togetherness – Family – Vibrant – Authentic – Young
PLAYFUL APPROACHABLE HOMEY
The new GOKA logo is developed out of the first two letters of two first names and represents a friendly and inclusive identity for GOKA that attracts interest, sparks diversity and connects people of all fields of life through family foods and baked good.
The vibrant colors create a friendly and energetic feeling and represent family and heritage. The lowercase letters are designed with a youthful hand written font and convey a joyful energy that brings together young and old.
The letter “o” in the logo is represented with four hand drawn squares inspired by the Belgian waffle. The multi-colored nested squares represent the vibrant energy of family and the hand drawn shape conveys approachability and excitement./p>
Inclusive, Energetic, Approachable
The logo for GOKA goal and objective is to create a friendly and inclusive perception that creates excitement, invokes joy and connects people of all fields of life by sharing and enjoying family foods. These vibrant colors create a friendly and energetic feeling.
The lowercase letters are designed with a youthful hand written font and convey a joyful energy that brings together young and old. The letter “o” is represented with four hand drawn squares inspired by the Belgian waffle. The multi-colored squares represent the vibrant energy of family and the hand drawn shape conveys approachability and excitement.
