GokaWaffles
Overview
Logo Design
Brand Identity
Packaging Design

The Project

A new logo identity was created for the GOKA brand, which produces Belgian waffles (galette congolaise) using a closely guarded family recipe. The objective was to develop a friendly and inclusive logo that would attract interest, spark diversity, and facilitate connections among individuals from diverse backgrounds through the shared enjoyment of baked goods.


The What & Why

Create a brand new logo identity for GOKA to stand out in a saturated food market. The logo identity is to be used across a wide range of media including online, print and social media.


The Feel & Tone

Friendly – Inclusive – Diversity- Colorful – Togetherness – Family – Vibrant – Authentic – Young

PLAYFUL APPROACHABLE HOMEY

The new GOKA logo is developed out of the first two letters of two first names and represents a friendly and inclusive identity for GOKA that attracts interest, sparks diversity and connects people of all fields of life through family foods and baked good.

The vibrant  colors create a friendly and energetic feeling and represent family and heritage. The lowercase letters are designed with a youthful hand written font and convey a joyful energy that brings together young and old.

The letter “o” in the logo is represented with four hand drawn squares inspired by the Belgian waffle. The multi-colored nested squares represent the vibrant energy of family and the hand drawn shape conveys approachability and excitement./p>

Inclusive, Energetic, Approachable

The logo for GOKA  goal and objective is to create a friendly and inclusive perception that creates excitement, invokes joy and connects people of all fields of life by sharing and enjoying family foods. These vibrant colors create a friendly and energetic feeling.

The lowercase letters are designed with a youthful hand written font and convey a joyful energy that brings together young and old. The letter “o” is represented with four hand drawn squares inspired by the Belgian waffle. The multi-colored squares represent the vibrant energy of family and the hand drawn shape conveys approachability and excitement.

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