About
I’mSimona Pfreundner.
Ibuildbrands
thatperform.
Simona Pfreundner works across graphic design, brand design, product design, packaging design, and digital systems.
Experience
How I work
Diagnosis
Every engagement starts with questions, not answers. Before touching a single deliverable I map what's working, what's losing value, and where the system has gaps.
Architecture
I build the underlying logic before the visual surface. I resolve naming, hierarchy, tone, and structure first so that every output is an expression of the same coherent system.
Craft
Detail-level precision separates work that ages from work that dates. Colour, type, proportion, and motion are intentional. Never default.
Continuity
I design with the next designer in mind. Documented systems, modular components, and clear rationale mean the work keeps performing long after the engagement ends.
Things I do
Your team is growing and the work is speeding up. The logo, the guidelines, and the system underneath keep everything consistent without slowing anyone down.
Brand Identity
Retail, club store, bilingual, regulatory. From concept through press approval, packaging that works on shelf and holds up through production.
Packaging Design
Original work your brand owns completely. Hand-drawn, custom, built for the project. Not stock. Not AI-generated.
Illustration
Your brand shows up the same way whether it's a banner ad or a 10-foot backdrop. Conference booths, OOH, social campaigns, environmental graphics.
Event Design
Complex product? The people writing the checks still need to understand it. Investor decks, one-pagers, whitepapers, and sales collateral that get the point across.
Sales Material
Strategy, structure, and every screen designed. From site architecture to responsive layouts, the brand stays consistent across every page and every device.
Web Design
In Good Company
