Banking-as-a-Service: Sales, Events, and Executive Storytelling
A design partnership that made complex financial infrastructure legible across sales rooms, product conversations, and event environments.
The challenge was clarity. Banking-as-a-Service is technically dense, and Synctera needed sophisticated infrastructure to feel understandable to prospects, partners, and investors without flattening what made the product distinctive.
My strategy was to translate roadmap data, card programs, and platform value into persuasive visual systems: executive decks, simulated card concepts, conference environments, guides, brochures, and social materials. One sales concept became strong enough to move into the functional corporate credit card program.
- Brand Partnership
- Event Design
- Marketing Design
Deliverables
- 01 /Data visualisationTechnical diagrams and ledger models
- 02 /Presentations & printPitch decks, guides and brochures
- 03 /Event environmentsAfter Dark branding and signage
- 04 /Marketing & socialCampaign assets and carousels
- Role
- Senior Brand Designer
- Tools
- Figma, FigJam, After Effects, Google Slide Decks, Adobe, Notion
- Team
- Marketing + Product + Sales + Leadership
Technical diagrams
Ledger data model
Reconciliation, explained
Sales and Product Storytelling
Event and Environmental
Marketing and Social
