(Services)
Simona Pfreundner helps scaling companies turn strategy into a usable brand design system across graphic design, product design, packaging design, web, events, motion, and sales.
[01]
I build the visual and verbal foundation a growing company needs to show up clearly and consistently, without slowing the team down.
[02]
Shelf-ready packaging systems built for real production constraints: retail, club store, bilingual, regulatory, and multi-SKU environments.
[03]
Digital experiences that make a complex offer easier to understand and keep the brand coherent from the marketing site into the product.
[04]
A brand translated into movement and physical space, from social animation to conference environments and large-format campaigns.
[05]
Complex products turned into clear stories and repeatable assets for sales, marketing, investor, and leadership teams.
[06]
Original, hand-drawn illustration created for the brand—not stock and not AI-generated—so the visual language is ownable.
(How I work)
01
The engagement starts by mapping the business problem, audience, existing equity, constraints, and the places where the current system breaks.
02
Positioning, hierarchy, narrative, and system logic are resolved before the visual surface is expanded.
03
The direction is tested on the real touchpoints that matter—product, packaging, sales, web, events, or launch materials.
04
Reusable templates, documentation, production files, and handoff give the internal team a system it can continue to run.
(Common questions)
I connect business positioning to the visual and verbal system customers experience. Depending on the project, that can include identity, web, product, packaging, campaigns, events, sales materials, and the guidelines that hold everything together.
I usually work with growing fintech and technology companies, startups preparing to launch or reposition, and consumer brands that need packaging or a broader identity system. I work directly with founders, marketing teams, product teams, and leadership.
Yes. I often strengthen or extend an existing direction rather than replace it. I start by identifying what is worth keeping, what is inconsistent, and what the team needs next.
Yes. I’m based in Canada and work remotely with teams across Canada and the United States. I use collaborative workshops, shared working files, documented reviews, and a clear handoff process.
Start with a short description of the business, the problem to solve, the required deliverables, timing, and who will be involved. I’ll use that context to recommend a scope and a way of working.
(What to send)
No polished brief needed. Send the rough context, the pressure point, and what needs to work better.
01
The company, product, offer, campaign, or launch you are trying to move forward.
02
The part that feels unclear, inconsistent, hard to explain, or too slow for the team.
03
Brand system, website, deck, packaging, product screens, event assets, or a mix of touchpoints.
04
Any launch dates, stakeholders, production realities, internal capacity, or files already in place.